News

Honeycrunch presents itself in a new look and plans to increase production

Starting this current season, Honeycrunch presents itself in a new look: with a new brand identity, the apple brand prepares itself for the future. Campaign visuals in black and white with people transmitting an all new ”joie de vivre” re-stage the red and crisp apple encouraging people to, quite literally, “take the best bite out … Continued

Honeycrunch, the Quintessential Healthy Snack Returns to its Roots

Honeycrunch apples have been grown in France since 1994 and have made their home in the Loire Valley. In 2016, however, they are set to return to their roots: This variety was developed by the University of Minnesota, USA in 1974, and was brought over to France to be cultivated. But by popular demand and … Continued